After failing miserably as a rockstar I pursued a career in the creative business and in the past 15 years I've lived in five different countries working on everything from sports, pizza and beer to government, telecom and drugs.
I’ve been happily calling Singapore home since July 2022
I’m also co-owner of Umbrella Amarela, a kids online shop finding its space in the madness of the interwebs - ask me for a discount code.
I'm an ex-future 'Ballon d'Or' award winner as well.
Hugs.
You can reach me here: +31 6 21 567854
Here: gupfigueiredo@gmail.com
Or here:
AGENCIES
• TBWA Singapore (sept 2022 - present) / Group Creative Director Singapore / Regional CD Spotify
• FORSMAN & BODENFORS Singapore (july 2022 - sept 2023) / Creative Director / Art Director
• 180 AMSTERDAM Amsterdam (oct 20 - june 2022) / Senior Creative
• FREELANCE (aug 20 - oct 20) - TBWA / NEBOKO, 180 Amsterdam / Creative Director / Art Director
• IRIS WORLDWIDE Amsterdam (feb 17 - aug 20) / Creative Lead / Art Director
• SAATCHI & SAATCHI Switzerland (feb 13 - dec 16) / Global Creative Director
• SAATCHI & SAATCHI Switzerland (may 11 - jan 13) / Senior Art Director
• THE CAMPAIGN PALACE Sydney (fev 10 - may 11) / Art Director
• LEO BURNETT São Paulo (jan 08 - sep 09) / jr. Art Director
• J W T São Paulo (mar 06 - dec 07) / jr. Art Director
• FULL JAZZ São Paulo (jan 06 - mar 06) / jr. Art Director
• NEOGAMA BBH São Paulo (feb 05 - dec 05) / Creative intern
CLIENTS
• TBWA / Spotify, The Macallan, adidas, Sunsilk, Ikea, Philips
• FORSMAN & BODENFORS / AIA, Marina Bay Sands, SKII (P&G), GIC
• 180 AMSTERDAM / DHL, MSC Cruises, Peugeot, Qatar Airways, Lay’s, Pepsi, 7UP
• IRIS WORLDWIDE / adidas, Uber, Heineken, Desperados, Samsung
• SAATCHI & SAATCHI / GSK, Novartis, Swisscom, Emirates, CERN
• THE CAMPAIGN PALACE / Domino's, Panasonic, Bayer, Bonds, Australia Government
• LEO BURNETT / Visa, Fiat, Brasil Telecom, Kellogg's, Procter & Gamble, Unilever, Pirelli, Emirates Airlines, Warner, Samsung, Arcor
• J W T / Ford, Nestlé, Coca-Cola, Unilever, Warner, Diageo, Kraft Foods, Kimberly Clark, Johnson & Johnson, Cadbury Adams, Bayer
• FULL JAZZ / Faber-Castell, Berlitz, Unidas
• NEOGAMA BBH / Diageo, Bradesco, Sky TV, Umbro, Becel, Mitsubishi, Unilever
GRADUATION / COURSES
• PARSONS - THE NEW SCHOOL / New York / Graphic Design (Jun 07 - Jul 07)
• ESPM / São Paulo / Bachelor Degree - Advertising & Marketing (Jul 01 - Jul 05)
• ESPM / São Paulo / Brand Design (Jul 02 - Jul 03)
RECOGNITION
I was lucky enough to have my work awarded by the most prestigious advertising shows around the world.
CANNES
1 Gold Lion - Direct
1 Gold Lion - Branded Content
2 Silver Lion - Direct
1 Bronze Lion - PR
1 Bronze - Media
6 Shortlist
CANNES HEALTH
2 Silver Lions Health - Print
1 Silver Lion Health - Direct
1 Bronze Lion Health - PR
D&AD
1 Yellow Pencil - Direct Mail
1 Wood Pencil - Creative use of media
1 Wood Pencil - Use of PR
1 In Book - Editing / Visual Effects
CLIO
1 Bronze - Clio Sports - Social Media
EUROBEST
1 Grand Prix - Health
1 Grand Prix - PR
1 Gold -Branded Content
1 Gold - Innovation
1 Bronze - Direct
1 Bronze - Media
LIA AWARDS
1 Gold - Print
1 Gold - Design
1 Silver - Design
1 Bronze - Design
EPICA AWARDS
1 Bronze - Online & Mobile services
ADCN / DUTCH CREATIVITY AWARDS
1 Bronze - Craft
GONG AWARDS SINGAPORE
1 Bronze - Design Craft: Art Direction
1 Bronze - Poster Design
1 Bronze - Printed Communication
1 Bronze - Brand Identity Design
ADFEST
2 Finalist - Film
SPIKES
2 Finalist - Film
THE ONE SHOW
1 Shortlist - Writing
GOLDEN DRUM
1 Grand Prix - PR
1 Grand Prix - Branded Content
1 Grand Prix - Direct
1 Gold - Innovative
1 Gold - Media
WAVE LATIN AMERICA
1 Silver
BRAZILIAN CREATIVE FESTIVAL
1 Bronze
1 Shortlist
GRAND (Switzerland)
1 GRAND - PR
1 GRAND - Print
GERMANY'S LEADING AGENCIES AWARDS
1 Gold
ABP Festival Brazil
1 Gold
Work featured in several news outlets such as: The Guardian, Huffington Post, CBS, I Fucking Love Science, Daily Mirror, The Independent, The Sydney Morning Herald, The Telepgraph, GQ, Buzzfeed, Mashable, Washington Post, Bild, BBC News, ABC and more.