After failing miserably as a rockstar I pursued a career in the creative business and in the past 15 years I've lived in five different countries working on everything from sports, pizza and beer to government, telecom and drugs.
I’ve been happily calling Singapore home since July 2022

I’m also co-owner of Umbrella Amarela, a kids online shop finding its space in the madness of the interwebs - ask me for a discount code.

I'm an ex-future 'Ballon d'Or' award winner as well.

Hugs.

You can reach me here: +31 6 21 567854
Here: gupfigueiredo@gmail.com
Or here: 

 

AGENCIES

TBWA Singapore (sept 2022 - present) / Group Creative Director Singapore / Regional CD Spotify
FORSMAN & BODENFORS Singapore (july 2022 - sept 2023) / Creative Director / Art Director
180 AMSTERDAM Amsterdam (oct 20 - june 2022) / Senior Creative
FREELANCE (aug 20 - oct 20) - TBWA / NEBOKO, 180 Amsterdam / Creative Director / Art Director
IRIS WORLDWIDE Amsterdam (feb 17 - aug 20) / Creative Lead / Art Director
SAATCHI & SAATCHI Switzerland (feb 13 - dec 16) / Global Creative Director
SAATCHI & SAATCHI Switzerland (may 11 - jan 13) / Senior Art Director
THE CAMPAIGN PALACE Sydney (fev 10 - may 11) / Art Director
LEO BURNETT São Paulo (jan 08 - sep 09) / jr. Art Director
J W T São Paulo (mar 06 - dec 07) / jr. Art Director
FULL JAZZ São Paulo (jan 06 - mar 06) / jr. Art Director
NEOGAMA BBH São Paulo (feb 05 - dec 05) / Creative intern


CLIENTS

TBWA / Spotify, The Macallan, adidas, Sunsilk, Ikea, Philips
FORSMAN & BODENFORS / AIA, Marina Bay Sands, SKII (P&G), GIC
180 AMSTERDAM / DHL, MSC Cruises, Peugeot, Qatar Airways, Lay’s, Pepsi, 7UP
IRIS WORLDWIDE / adidas, Uber, Heineken, Desperados, Samsung
SAATCHI & SAATCHI / GSK, Novartis, Swisscom, Emirates, CERN
THE CAMPAIGN PALACE / Domino's, Panasonic, Bayer, Bonds, Australia Government
LEO BURNETT / Visa, Fiat, Brasil Telecom, Kellogg's, Procter & Gamble, Unilever, Pirelli, Emirates Airlines, Warner, Samsung, Arcor
J W T / Ford, Nestlé, Coca-Cola, Unilever, Warner, Diageo, Kraft Foods, Kimberly Clark, Johnson & Johnson, Cadbury Adams, Bayer
FULL JAZZ / Faber-Castell, Berlitz, Unidas
NEOGAMA BBH / Diageo, Bradesco, Sky TV, Umbro, Becel, Mitsubishi, Unilever


GRADUATION / COURSES

PARSONS - THE NEW SCHOOL / New York / Graphic Design (Jun 07 - Jul 07)
ESPM / São Paulo / Bachelor Degree - Advertising & Marketing (Jul 01 - Jul 05)
ESPM / São Paulo / Brand Design (Jul 02 - Jul 03)

RECOGNITION

I was lucky enough to have my work awarded by the most prestigious advertising shows around the world.

CANNES
1 Gold Lion - Direct
1 Gold Lion - Branded Content
2 Silver Lion - Direct
1 Bronze Lion - PR
1 Bronze - Media
6 Shortlist


CANNES HEALTH
2 Silver Lions Health - Print
1 Silver Lion Health - Direct
1 Bronze Lion Health - PR


D&AD
1 Yellow Pencil - Direct Mail
1 Wood Pencil - Creative use of media
1 Wood Pencil - Use of PR
1 In Book - Editing / Visual Effects


CLIO
1 Bronze - Clio Sports - Social Media


EUROBEST
1 Grand Prix - Health
1 Grand Prix - PR
1 Gold -Branded Content
1 Gold - Innovation
1 Bronze - Direct
1 Bronze - Media


LIA AWARDS
1 Gold - Print
1 Gold - Design
1 Silver - Design
1 Bronze - Design


EPICA AWARDS
1 Bronze - Online & Mobile services

ADCN / DUTCH CREATIVITY AWARDS
1 Bronze - Craft


GONG AWARDS SINGAPORE

1 Bronze - Design Craft: Art Direction
1 Bronze - Poster Design
1 Bronze - Printed Communication
1 Bronze - Brand Identity Design


ADFEST

2 Finalist - Film

SPIKES
2 Finalist - Film

THE ONE SHOW
1 Shortlist - Writing


GOLDEN DRUM
1 Grand Prix - PR
1 Grand Prix - Branded Content
1 Grand Prix - Direct
1 Gold - Innovative
1 Gold - Media


WAVE LATIN AMERICA
1 Silver

BRAZILIAN CREATIVE FESTIVAL
1 Bronze
1 Shortlist

GRAND (Switzerland)
1 GRAND - PR
1 GRAND - Print


GERMANY'S LEADING AGENCIES AWARDS
1 Gold


ABP Festival Brazil
1 Gold


Work featured in several news outlets such as: The Guardian, Huffington Post, CBS, I Fucking Love Science, Daily Mirror, The Independent, The Sydney Morning Herald, The Telepgraph, GQ, Buzzfeed, Mashable, Washington Post, Bild, BBC News, ABC and more.